Gail asked me, Do you remember how you used to start that speech sitting on top a step ladder?”

“Sure”, I said, “Every business owner has a place they want
to get to. For some it is a simple thing but for others it is a full blown Technicolor
dream of a castle way up there in the air…

How are you going to get there?”

“Do you still do that speech?”

“Yes,” I replied, “but a little differently in terms of the
advice. Here’s the way it continues today:

What tool do you need to build you business?

If you had to reach the ceiling or get up on your roof or
rescue a kitten from a tree you would get a ladder, right?

In business in today’s world that ladder is a mystifying
array of ways to connect to potential customers. There’s all that advertising
and PR stuff and now all the new internet possibilities.

But, some things never change.

You will always have to introduce yourself

You will always have to get people to listen to you

You will always have to tell them what you do

You will always have to ask them for their business

You will always have to get to trust to get their business

Customer Relationship Management software is how to get to
the top rung of your ladder…updated. It won’t take the place of branding and
networking and generating referrals or turning contacts to contracts but it
sure can help.

It is proven and infinitely practical. And now there are
integrated systems anyone familiar with a computer can learn to use to build
automated marketing campaigns that capture leads and nurture them into sales.

Everyone that wants to get to their castle way up there in
the air needs a ladder and some Customer Relationship Magic! TM .

Get integrated Contact Relationship Management software and
start building your business today.

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Learn about Jerry’s consulting at www.JerryFletcher.com

Need a speaker? Jerry speaks professionally (so far on three continents).
Find out more at www.NetworkingNInja.com