Brand Catch Phrases

. A catch phrase, according to Wikipedia “is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and the arts. They typically spread through word of mouth and a variety of mass media… Some become the de...

Brand and Passive Aggressive Prospects

. Today’s consumers are Passive/Aggressive. 51% research brands via search engines.27% want brands to improve their knowledge and skills44% post an online review monthly Globalwebindex uses those research results and others to claim that the “new consumer” is...

Three Little Words

No, not those three. The three I have in mind are what, how and do. Putting together a DIY (Do-It-Yourself) program called No Budget Branding over the last few weeks made me think about decisions I’ve made over time and how much I’m like other people. What Back in the...

Is Your Brand “Strangely Familiar?”

            Connecting There is a point in time when your product is not a known quantity. People may not have an idea what it is and what it does. They need a way to wrap their mind around it. They need something familiar to connect to...

The Registration Plus of the Personal Touch

Late today I got a call from a young man striving to get the same sort of business levels here in the Pacific Northwest that he and his wife had been enjoying in Texas. I agreed to meet with him and immediately turned to my files to see if there were tips I had passed...