Brand is About Being More

Thanksgiving dinner is not a good metaphor for a Brand-building customer experience. Clients and customers want more. Every interaction gives you the chance to make your band more memorable to them. But there is good memorable and not-so-good memorable. Thanksgiving...

Speak to Me!

Jean asked, “Should I hire a receptionist or a phone answering service?” “What did you tell her?” said Gail. “It depends.” “Hold on theah, Slippery, thas your answer to just about anything it seems to me,” said Rob, our loveable branding behemoth from the peach state....

Why Tech is Wonky

Gail slammed her purse down and said, “I tell you all I am sick and tired of just getting to understand a piece of software and they up and change it! “Now what?” said Chris, our digital director. “My assistant simply clicked yes to an upgrade on the blog software and...