Use Signature Acts to Build Your Business

Sarah, my research associate
and I agree, “People forget at an alarming rate.“

Believe me, “You’ll forget
60% of this column by tomorrow according to some folks. Research I’ve verified
indicates that in 30 days your little gray cells will register nearly zero
recollection of these words.


That’s why my business these
days concentrates on helping companies become more memorable…principally
through the power of contact management techniques and technologies linked to
unique positioning and signature acts.

Signature Acts can be really
simple but highly effective. They give people a reason to remember you and to
make it a point to come to you rather than a competitor. Go to the Resources
page of my web site for the article that started me looking for Signature Acts.

Do you have a Signature Act?
What sets you apart? What makes you and your company more memorable than the
one down the street?

Like some examples?

1.      How about the United Airlines Pilot who picks a group
of passengers at random on each flight and sends them a handwritten thank you
note.

2.      Consider the graphic artist that encloses a piece of
gum in every letter, memo or invoice he puts in an envelope.

3.      The gas station mechanic that washes and vacuums
every vehicle left for maintenance before it is returned no matter how mundane
the service. (I watched my car getting this treatment when the entire fix was a
fifty cent fuse!)

4.      A training company that mails those little wire brain
teasers to prospects.

5.      A contractor who builds multimillion dollar homes who
presents the owner with a personally selected sculpture that fits the design
and décor of the home on completion.

6.      A plumber who literally rolls out a red carpet
between your front door and the fixture that requires attention. Keeping your
carpets clean is a major part of his “red carpet service.”

7.      A tiny café on a two lane blacktop in the middle of
nowhere called the Free Cup. Your first cup of coffee on every visit was free
so long as you wrote your name on one of their free cups and let them display
it on the wall. Only got back twice…but 
I made it a habit to go that way. 
I sure wish I had the cup holder franchise in that part of the country.

Please comment if you’re
willing to share your Signature Act or one you’ve come across.”

You can learn more about my
take on Marketing at www.JerryFletcher.com

Looking for a speaker? Check my speaking site
at  www.NetworkingNinja.com