5 Tips To Get A Full Room Not Empty Seats

Dan told me, “I want to launch my consulting business by a
having a series of seminars or workshops to give people a taste of what we can
do.”

Fill the RoomI agreed and then offered this advice, “There are five
things you have to do to get the bodies into the room:

1. Work a list


2. Leverage Social Media


3. Understand the numbers


4. Make it easy to RSVP


5. Make it hard to not show up”


 “Just what exactly do you mean,” he asked.

 “Okay, I’ll deal with them one at a time.

Work a list Tell me,
is your list just an amalgam of all the folks you’ve met over time? Or is it
those people you have special connection with…your tribe? Then, too, you may
have purchased a list or one was supplied by an organization.

You need a list to even begin thinking about putting on an
event. Email marketing out of an integrated CRM system makes this easy.

Leverage Social Media
You can announce an event on all the social media. Those that come immediately
to mind are Twitter, Facebook, Linked In, Pinterest, Meet Up and a host of
others

Make sure the benefit of coming is emphasized in each.
Provide a link to more information and to sign up. And do it more than once.

Understand the
Numbers
. Using postal mail? Assume that the best return you’ll get from a
purchased list (dependent on the quality of the list, the offer and how it
is presented)
is between 1/2 of 1% and 2%. That makes sheer quantity
important.

But if you are promoting to your tribe, fewer numbers will
do. You can expect anywhere from 8 to 18% to sign up. However, don’t expect
these folks to turn out week after week. Be sure your behavior warrants their
trust.

Make It easy to RSVP If
you’re doing a free or very exclusive event include a postage paid return in
your mailing. If you let them know via e-mail a simple click to respond could
be sufficient.

Or use a registration site like Meet Up or EventBrite to
simplify things for both you and your guest.

Charging for the event? Either link to your store/shopping
cart or to PayPal via one of the registration sites.

Make it hard to not
show up
. Charge for it. Once their card has been charged, they tend to show
up. Another way is to make an offer they find hard to refuse. People will show
up for a chance at a great gift especially if the odds are in their favor.

You can also make them aware of a great offer that will be
available only at the event. If they believe it will go away, they will show
up.

Of course, you can mix it up and use postal mail and e-mail plus
social media as well as personal announcements. An integrated CRM System can
help you manage it all.”


Pass this advice along and get additional resources at www.JerryFletcher.com

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