CRM, Email Marketing & The Little Guy

93% reurn on e-mail marketingLook.” said Jean,” I can think of at least three relatively low-cost ways to do e-mail marketing that aren’t part of a CRM Contact Relationship Management system.”

“True, I agreed, “But how do you update your list from one system to the other and vice-versa?”

“I hadn’t thought about that,” Jean replied, “That could be a problem what with bounces and opt outs and using purchased lists…it could get to be real hassle.”

“That’s why I liked integrated systems,” I said. “Over the years I’ve dealt with the back and forth so often that I developed a log for clients to keep which records n each of the databases is most current as well as notes on peculiarities in each of them. Keeping things in sync is much easier with a single database.”

“Okay, I can see that,” she conceded. “But how many companies need that kind of tight coordination?”

All of them. Every single one because e-mail marketing can double your business in no time and you don’t want the headache of that manual database wrangling. That gets in the way of making more sales.

Double your business?” she asked.

I didn’t stutter,” I said. “And you don’t have to be big company for it to work. A study that MIT analyzed shows that 93% of companies that use e-mail marketing generate more leads than those that use other means. On top of that, companies that have under 10 employees generate leads at rates higher than those with over 25 people.

The best solution for the little guy is e-mail marketing integrated with your contact manager.”

Learn another way to double our business here.


Jerry Fletcher Consults on Marketing: www.JerryFletcher.com

And Speaks on Networking, CRM and Trust: www.NetworkingNinja.com