Quincy invited me to a Networking group he attends.

Like most groups of this sort we were asked to introduce ourselves.

Whether you are a regular member or a newcomer your self introduction determines how long it will take you to get business out of the group.

Quincy began his introduction with the hook he had developed in my 30 Second Marketing Seminar. He gave his full name and then said,

“I’m an Information Technology Consultant. I make computer networks sing.

He should have stopped right there.

 But he didn’t. He rambled on for a bit and I watched the light go out in he eyes of prospect’s that had been intrigued by his hook.

The Hook is just one part of the 30-Second Marketing technique. It is designed to replace the boring “Elevator Speech” and turn casual meetings into conversations not commercials.

There are four elements:

Hook’em

Hold ‘em

Pitch ‘em

&

Close ‘em

The hook is the most difficult to come up with but once you have it you can literally make people come to you. Here are some other hooks that work:

“They call me Captain Crunch” 
       For an Accountant

“We tailor strategies for sales-centered companies.”
       A Sales Consultancy Group CEO

 “We connect unknown companies to world wide markets”  
       For an online Marketing Company

The trick of using your Hook in a self introduction is to stop right there. If they are curious they will come to you.  Then you can engage them in a conversation instead of commercial.

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30 Second Marketing is one of the components of Marketing Without Money: Proven Common Sense Marketing Solutions that don’t cost an arm and a leg. Workshops are available now. Downloadable Digital files will be available in 2013. Visit www.JerryFletcher.com/Workshops.html  to learn more.