Jean scolded me, “Once again you’re playing word games.”

Tim concurred. He put down his coffee and said, “What does a
serpent’s tongue have to do with Good CRM?”

I allowed as how, “It is all the words that start with S
that crop up when you’re trying to build your list that made me think of that”

“Spit it out,” they said in concert.

“Okay, the S Words are:

Submit—think
about how many times you see that word on a button at the bottom of a form even
though testing proves there are better options.

Security—is
what those statements like ‘We will never, ever sell your information’
are trying to tell you. Important? You bet. People will stay away in droves if you
don’t reassure hem in this way.

Simplicity—is why
your sign up form should be as few fields as possible. Whatever you do, don’t
go past seven fields if you can avoid it. Sign ups plummet when you ask for too
much.

Sincerity—is the
magic ingredient that will get those folks to give you their contact information.
Whether you’re offering a white paper or a Newsletter or a webinar if you or
your material is weak or condescending they will not be back.

Suggestion—is what
puts the magic in a CRM system. With the right data you can suggest the right
gift at the right time for a husband or lover. With the right data you’ll know
when the purchase of a newer version is a good idea. With the right data you’ll
be able to offer options that make sense

Success—comes
when you treat customers/clients with respect. You provide solutions to their
problems. You send the information that will help them make a decision. You give
them real breaks on products and services. Everybody wins.

Savor that!”

What should you be looking for in a CRM system? Here’s a 5 minute audio that will help you understand the Magic in Contact Relationship
Management.

Jerry Fletcher crafts Trust-based Marketing Strategies that build businesses, careers and lives of joy…on and off line.

Speaking web site: www.NetworkingNinja.com