Jack e-mailed that he was about to sign up for one of the best known names in Contact Marketing systems because he was “out of sync.”

I suggested that he look at another one (this one to be
exact).

Then my phone rang.

Jack said, “Okay, you got my attention. But I’m sill not
sure about the sync thing.”

“Tell me more,” I said.

Jack, who does webinars and in-person trainings, told me he
wanted to operate with one database for his regular e-mail and his marketing
e-mails because he was having difficulty keeping everything in sync and, “Oh by
the way, can it deal with my Outlook files?”

Those are great questions. The answer is: “Regardless of
what system you select all your e-mail —all contact touches— should be filed
and sync’d in one database.

That is the minimum requirement. In addition
you should use a system that:

Includes records of any interaction
with a contact—such as a webinar or sending them some files, etc.

Has the ability to sort by company
and individual and any other criteria you want to use.

Provides sign ups for blogs or
newsletters or whitepapers or whatever and if that could be automated you would
have the equivalent of enterprise level capability for the little
guy (this one does even though it isn’t mentioned in the product
video).

Gives you landing pages with easy
to change forms so that you can quickly determine which value proposition gets
the best results if you are offering multiple products.

John and I will be having coffee in the next few weeks to
talk about how to put the system to work for him.

Is your contact marketing system in sync?

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Learn more about marketing at: www.JerryFletcher.com

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