“What color is your brand?” asked Vicki.

All three of us at the table looked at her blankly.

“Come on,” she said, “is there a color that is associated
with your company name or your product or just you?”

I volunteered, “Red, I guess.”

Vicki smiled, pointed to my card and said, “This from a man
who has a photo on his card wearing black on a black background where the only
red is a pin line above gold lettering that says Networking Ninja.”

I took the card from her hand, turned it over and simply
pointed at the red Z-axis logo.

She said, “Ask a customer.”

Gail and Bill just sat there nodding.

So I asked her, “What brought that up?”

Vicki said, “I’ve been working on a project and the client
wants to be easily identifiable in every way they possibly can, so I’ve been
thinking about all the ways and color is one that most companies are not
singular about but those that are have high recognition.

For instance, if I say dark blue IBM may be your first
thought.

Pink gets two pictures to pop into your mind—Pepto-Bismol
and possibly Owens- Corning Fiberglass insulation. Did you know they actually trademarked
the color?

Then there is Caterpillar tractor’s bright yellow or John
Deere green.”

Bill volunteered, “UPS brown.”

Gail piped up, “But the logo is brown and gold.”

“But their advertising talks about Brown and uses it through
out,” Bill pointed out.

So I said, “Google.”

Vicki claimed, “That’s a foul. The Google logo is multiple
colors—red and yellow and blue and green. What’s more they keep subbing things
for the letters and turning the logo into seasonal messages and just making it
fun to see what they’ve come up with this time. But they usually stick to the
same colors in the same order for the letters as much as they can.

Anyway, what color is your brand? is just one more question to ask yourself and
your clients when it comes to identifying you, your company and your products.”

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The marketing conversation continues at www.JerryFletcher.com

Or, to hear him speak visit www.NetworkingNinja.com