Rick said it again,
“A pickle label is the best pick up line.”
Gail, one of three ladies at the table responded, “I love
you dearly lad but believe me you need a great deal more. How long have you
been married this time?”
She was just the first. All the rest jumped on him with
varying degrees of disgust base on their age and their sex.
It fell to me as the oldest guy at the table to ask “What are
you really talking about my crazy Direct Marketing friend?”
“Finally,” he said, “A person who is not besotted with
carnality. What I meant was that failing all else play to the problem your
target has. Label it. Help them understand what you are talking about even if
you can’t bring yourself to use socially unacceptable language. Get as close as
you can.”
Rob smiled and said, “Now I get it. How many of you know
what this headline was for: Within the curve of a woman’s arm…
Gail answered, “I don’t remember the product but it was the
first underarm deodorant for women.”
“Hold it, I said, “What has that got to do with a pickle
label?”
Rick replied, “It is kind of a shorthand way of saying that
people will pay more attention to you on line if you tell them what you’re
selling or problem you’re solving in their terms.”
Chris chimed in, “So
what you’re saying is that in Adwords for instance I’m better off to use a
headline that Includes the Main Keyword.
“Exactly,” Rick responded, “When your main
keyword is in the ad and it matches the search query, the keyword will show up
in bold. Try it. Type in Barcdode Printer on your Pad or laptop.
You can test your way to success.
Test what you’re doing on line. Start with
the pickle label and use that as your base of comparison or control. For
instance:
Snoring
(the pickle label)
Stop
snoring (the benefit pickle label)
Stop
Snoring Guaranteed (The benefit pickle label with a guarantee)
Include the pickle label, the keyword that
appears in your targets search in order to get your ad clicked on. That’s what
makes it a great pick up line on line.”
If your pickle labels include Marketing Without
Money you need to stay tuned. Independence day is coming. Learn more at www.JerryFletcher.com
You’ll find out more at his speaking web
site: www.NetworkingNinja.com