“Folks, “I said, “This is Ben. He’s setting up a
non-profit. I told him you might have some ideas for him. Ben, meet my brain
trust:

Kathy, our sales
consultant

Gail, the
writer

Rick our
resident Direct Marketing expert

 Chris, who
deals with all the on-line stuff

And Rob,
our southern fried branding Bubba

Tell them what you’re looking for Ben.”

“Like Fletch said, I’m starting this non-profit to help
folks get through a couple of tough spots in their lives. I’m going to bring in
experts to meet with them in small groups several times a month. I’ll charge
$10 a month so they’ve got some skin in the game and they can come to as many
workshops a month as they want and they’ll have access to all the web site information,
too. And I’d like to do it all with minimal staff”

Gail asked for clarification saying, “So you need a web
site and an on-line store that can handle subscriptions and a way for people to
register for events, right?”

Chris waded in, “you’ll need landing pages to build a database
of contacts and a secure database to keep their subscription information which
should be linked to the store.

Rick said, “It might be wise to have some way to capture telephone
inquiries as well.”

Ben said, “And Fletch said something about auto responders?”

Kathy said, “That’s like having a smart assistant that
automatically sends out stuff to the right people as they let you know they are
interested. It makes you look like a hero. But before you can do anything you
have to have a way to build the list of possible subscribers. How are you going
to do that?

Ben replied, “I didn’t tell you that the services are for
women that are divorced or widowed or find themselves having to go back to work
for whatever reason. I have a lot of ministers, lawyers and CPAs and others
that provide services for these women that are going to send them to me. I’ve
even had some companies volunteer scholarships.”

Rob drawled, “Yall need to careful as a long tailed cat ‘round
Grannies rocker. Tha’s some tender moments they’re goin’ through so you got to
be sensitive. And you got to be sure none of the women, the senders or the
sponsors see this as just a way to get in their pocket.  You have to build this brand on trust from the
git-go.

I said, “That’s why I told him he needs a little Contact
Relationship Magic TM. He has to maintain contact
with all his list development resources plus the subscribers and the companies
that have talked to him about providing scholarships. And all of it has to be
easy to manage and the more it deals with individuals in a thoughtful honest
way the better it is going to be.

So I told him the only way I can see to do what he wants
to do is with an integrated CRM system, one that can handle all the different
groups of names and easily sort them out for notifications on an individual
basis even in groups. In addition, he needs to be able to automate the entry of
new prospects into that database and provide them with his e-mail nurturing
campaigns and invitations to attend. An integrated CRM system. with the right
messaging and scheduling becomes auto-magic marketing. “

What system would you recommend for Ben?

Jerry Fletcher and the lunch bunch will be coming your
way again next week. Invite a friend to the repast at
blog.JerryFletcher.com 

Jerry’s Trust-based Marketing strategies for “little guys”
from solopreneurs to small businesses, allows them to compete with Enterprise
level organizations

Jerry speaks professionally about Networking, Marketing and Contact Relationship Magic on three continents . Learn more at www.NetworkingNinja.com