Betty and I conferred for over an hour about what had to
change on her web site.
She was using Weebly, a simple site builder that is wysiwyg
(What You See Is What You Get) and doesn’t require the user to have any
knowledge of html or other code.
The difficulty was caused by the complexity of displaying
all the information necessary and linking to two other services, one for
reservations and purchases and the other for step-by-step information.
Her partner had all sorts of wonderful ideas. And each one
would have swallowed the budget. But then he said something that makes sense:
“Make sure
it will work on phones and tablets.”
Weebly, like many of the do it yourself web site builders is
optimized for both computer and mobile but simplifying your web site can pay
benefits in the mobile application. Crisp conceptual photos, page identifiers,
column-size Buttons and action generating small space boxes all become even
more powerful than before.
Peg came back from a convention in Las Vegas. She couldn’t wait to tell me about
the research she had heard presented. It seems that there are specific reasons
for the huge market for the larger-screened smart phones. What she told me is:
“Over 50% of large screen smart phone
purchasers have incomes under $20,000/year. They buy because they don’t have a
TV or a computer and don’t take the newspaper. The phone is their connection
to the world.
More than 35% of the purchasers of
large screen smart phones want the convenience of the larger screen because they
use it more often than their tablet or computer.”
The only way to be sure your site works both ways is to look
at it. If you use GoDaddy you can look at the site both ways before you publish
it.
But if 85% of large screen smart phone buyers are going to
use them as their net connection you need to be sure they can access your
information.
Anyone have data on A/B split tests on what works best on
Smart Phones?
I figure we should all be chasing that or at least trying to
figure out what impact those devices are having on the overall statistics.
Check to be sure those advanced features like video and
audio work on the mobile version of your site as well as they do on the
computer version. I’d say more but I checked and now I have some work to do on
that very opportunity.
Jerry Fletcher is a Marketing Strategist who builds his
business on and off-line by continuous checking and improvement. Learn more at www.JerryFletcher.com
He speaks as the Networking Ninja on three continents. Learn
more (preferably on a computer for the moment) at www.NetworkingNinja.com