Brand is Your Voice

Every sense you have is how you respond to Brand.

Sight is a major input. It streams graphics and color and your name.

Smell, the most deeply rooted and emotionally stirring perception entry can lead you to incredible savories, repulsion, fear and fornication.

Taste can trick you or send a trickle charge to your amygdala.

Touch will be rewarding whether you deliver or receive it.

Sound. Your most used natural sound ability is your voice.

It can be raised in song.

It can whisper. Or scream.

It can be broadcast, recorded and played at will.

Your voice can be memorable or drab.

It is part of your personal brand, like it or not.

Why your voice is important:

  • The most common way we communicate today is via telephone.
  • The internet gives us all the possibility of being on-air personalities
  • It is one more way to separate yourself from the pack

A Speakers Bureau Owner once told me, I go to bed with your voice every night.” That left me a little non-plussed so I asked her what she meant. She replied, “I like your Networking Ninja tapes and your modulated delivery. I listen to one lesson each night. I learn something. Your voice calms me and I turn the player off, roll over and go right to sleep.”

All this came back to me as I listened to a Pod Cast I guested on recently. You can hear it at any of these links:

Training Unleashed Website: http://www.trainingunleashed.net

ITunes: https://itunes.apple.com/us/podcast/training-unleashed/id1274213431?mt=2

Stitcher: https://www.stitcher.com/podcast/training-unleashed

iHeart Radio: https://www.iheart.com/podcast/263-Training-Unleashed-28643038/

C-Suite Radio: https://www.c-suiteradio.com/shows/training-unleashed/

Record yourself.

Listen.

Is your voice distinctive? Is it memorable? Does the way you turn a phrase get attention? Is your chuckle infectious? When you laugh do people laugh along with you. Do you pause to give people time to digest your ideas?  When you get nervous do you sort of spew?

Take the time to make your voice distinctive.

Make it part of your brand


Jerry Fletcher Keynote in ColombiaJerry Fletcher, Networking Ninja, is a sought after International Speaker, beBee ambassador, founder and Brand Poobah of www.BrandBrainTrust.com

His consulting practice, founded in 1990, is known for Trust-based Brand development, Positioning and Business Development on and off-line.

Consulting: www.JerryFletcher.com
Speaking: www.NetworkingNinja.com

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