If your personal brand doesn’t deepen over time you are doomed to failure.

I don’t mean that “Brand You” must change fundamentally.

I mean that you need to add to the essence.

People are like pearls.

Each of us rolls around in the years of our lives picking up layer upon layer of experience. Every day you undergo adds to the quintessential core that is you. Education. Jobs. Books. Travel. Practice. Winning. Losing. Trying. Failing. Simply living.

We all are seen differently.

Some become well rounded. Others, subjected to irregular times, not so much. But all of us become more seasoned over time. The depths of what we have done and seen and incorporated into our psyches are visible to those around us.

Those that knew you as a teen will either easily recognize you or see the essence wrapped in strata that has added to “Brand You.”

Do you want to be seen as a “Gem?”

Here are some things that will help:

• Tell the truth about the big things. Sometimes a white lie is the right thing to do but on the key issues veracity rules.
• Be genuine with everyone. You can’t “fake it until you make it.”
• Agree to disagree but search out facts. You need to rub up against ideas that are different from yours in order to determine what works and what doesn’t.
• Keep an open mind. The universe keeps changing and what we knew of it yesterday will have morphed into something else tomorrow. Never stop learning.
• Have a helping hand. None of us make it alone. At some point on the journey you will have an opportunity to assist someone. Do it with no thought of recompense.

Where do you fit?

Are you like the grain of sand at the heart of the pearl? Are you the tiny seed rolling around getting educated? Perhaps you have progressed to your first career oriented job. Is it later for you? Can you make the transition to management? Do you long to be an entrepreneur? Or are you the Boss?

You will change. It’s up to you to become the treasure you might.

Jerry Fletcher is a beBee ambassador, founder and Grand Poobah of www.BrandBrainTrust.com

His consulting practice, founded in 1990, is known for Trust-based Brand development, Positioning and business development on and off-line. He is also a sought-after International Speaker.

Consulting: www.JerryFletcher.com
Speaking: www.NetworkingNinja.com

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