Why Tech is Wonky

Posted on 2015/05/02 by Jerry Fletcher

Gail slammed her purse down and said, “I tell you all I am sick and tired of just getting to understand a piece of software and they up and change it!

“Now what?” said Chris, our digital director.

“My assistant simply clicked yes to an upgrade on the blog software and it went all wonky. There is no way to edit new posts on it now,“ Gail replied. She continued, “I write and I edit and I always review the post before we publish it. Fat chance at the moment.”

“Thas not the only thing goin’ on at the moment said Rob, the Georgia peach of branding. I understand that the new Google change is driving people that understand this SEO thing kinda crazy, too.”

“You’ve got a point Bubba,” I chimed in. “But not everything is worse because of changes. I upgraded to a new I-phone and I have to tell you the interface is a whole lot easier to use. But I still think they should give you some sort of instructions with the darn things. Those of us that haven’t grown up using them to take photos and e-mail them plus push those apps around could use some help. Besides, I’ve got big thumbs.”

Kate our sales specialist smiled and asked, “Can I join this pity party?”

“Jump in,” said Bubba.

“The thing that gets me is how different all the contact managers I run into are,” Kate continued. “They’ve been around since the 90s and you would think that how to make them easy to use would have been figured out by now. Every time I go into a company to tune up their sales operations it seems like I’m dealing with a new way of doing the same thing. It starts with trying to upload a list of contacts and goes downhill from there.”

“I can tell you part of the problem,” said Rick who runs a world class direct marketing operation. “A lot of software is written by folks in new companies. They try to make theirs look and operate differently from the competition. There is no previous version to narrow their approach and there is no best practices to look at. On top of that they are engineers who seldom if ever try to think like an end user. The result is that we users have to adapt continually to the bizarre solutions they come up with.”

“All y’all got that right. Every time I get told about an upgrade I know I’m gonna be outa kilter for a while, said Bubba.

“The thing is,” I said, “there’s a whole science to this stuff that nobody ever seems to look at. It’s called User Interface Design. It all comes down to the fact that users just want to be able to solve their problem quickly and easily in the same way from software to software. They want engineers to stop thinking they are creative geniuses and start building stuff that is easy to use.”

You and me and all of us should think about that as we develop our trainings and products. If we stop reinventing the wheel we might get there faster.

The Takeaway:

Truly great user interfaces are the ones that are engineered to stay out of the way.

Jerry Fletcher’s blog recaps conversations with clients, prospects and an unruly mob of business development professionals. They discuss what’s new, what’s old, what’s good, bad and ugly plus creative thinking to find what works. Jerry Fletcher is the ringleader and “Watson” of the dialogue.

Jerry has been researching and implementing small business marketing that builds businesses, careers and lives of joy for 25 years as President of Z-axis Marketing, Inc. Learn more at www.JerryFletcher.com

Schedule a personal appearance. Jerry speaks internationally on Networking, Marketing and Contact Relationship Magic. www.NetworkingNinja.com

Go Where They Ain’t

Posted on 2015/04/25 by Jerry Fletcher

“Go where they ain’t,” said Rob, the southern fried branding guru we lovingly call Bubba.

Chris asked, “That is your great business development advice?”

“Yassuh,” said Bubba around a dinner roll slathered with butter. I’ll give you examples from every part of marketing ‘cause that is advice you can take to the bank.”

“Okay,“ I said, “if we use the seven P’s model of Marketing I’ll just set them up one at a time. Is that okay with you?”

“Bring it on, Watson” said Bubba, “and if any of y’all want to jump in, feel free.

“Prospect Viewpoint,’ I said, “out of all the people out there who buys or will buy your product or service and what do they think, feel and believe about it?”

Rick, our direct marketing expert said, “Let me take this one. If you really analyze both the demographics and the psychographics of buyers you’ll find that they have more than one reason for buying. Yes, one will be prevalent but reasons two and three are often just as viable as number one. You go where they ain’t by orienting your creative to one of those other reasons.

“Profitable Niche is next. I said when he finished. A niche is a way to minimize competition with a focused portion of a market that requires a product or service that is outside the mainstream either in the need it meets or the design of the product or service. “

Gail, the copywriter volunteered, “you know how the whole world is now into mobile? Well I have seen that work out really well for two industries not known for it. Our vet’s practice is all house calls. And our computer guy lately seems to live in our spare bedroom/home office.”

Kate asked, “Are the virus’s attacking again?”

“Don’t get her started.” Rick said.

“Positioning is the third item,” I said. It is how you differentiate yourself or your product or service.

Bubba cleared his throat and said, “I figure I oughta take this one ‘cause everybody confuses it with brand and names and logos and taglines and you name it. Positioning is how you tell people quickly and succinctly how our product or service is unique. The classic examples are: The Uncola for Seven Up or We try harder for Avis or when it absolutely positively has get there over night for Federal Express. All or part of it may appear in a tagline. It can be a product name. It will, overtime, be part of the brand.”

“Persona is next, I see it as the heart of any business, the operational strategies. It is a core of trust wrapped round by Product, Price and Passage (distribution) encased in your name. Any one of the key elements can take you where they ain’t. For instance: The Chronotherm (the world’s first automatic setback thermostat). Or how about a fixed price to get a Pilot’s license or to integrate reporting software into your corporate systems. Consider a vending machine in orthodontist offices to dispense the most common items used. TWo of those I helped put in place and they are killer!

“Promotion Anybody”

Chris said, “I’ll take it. The internet has changed things but mostly just added another channel. The easiest way to go where they ain’t is to use direct mail. Use has declined so it stands out. Yes, it costs more than e-mail but used in combination with on-line activities it can increase acquisition geometrically.

“Performance is next, I said, “this is the way you, your company product or service interface with the client/customer/user.”

Kate, our sales doyenne said, “Got it. Have humans answer the phone. Actually help people find a competing product. Provide content that actually helps. Listen to your sales force when they tell you what people are saying about you and competitive products. Make it easy to opt out. Basically just treat people the way you’d like to be treated.

“Perception is the last one,” I said. “Bubba will you do the honors since Brand is your baby?”

“Sho’ nuff. Brand is the sum total of all the ways you or your company, product or service wind up on folks’ radar. What you want to have happen is for folks tell others Look what Mama gimme!”

The Takeaway:

Be different. You can do it with a name, a product, a distribution channel, pricing, delivery, after sale support, positioning, finding a niche. The better you understand your customer/client/user, the easier it will be.

Schedule a personal appearance. Jerry speaks internationally on Networking, Marketing and Contact Relationship Magic. www.NetworkingNinja.com

Personal Touch Breakthrough

Posted on 2015/04/18 by Jerry Fletcher

“Once again a blast from the past takes over!” I said as I slid into my seat for lunch with the rowdy crew of business developers I’ve become the Watson for.

Gail, our copywriter par excellence took a sip of iced tea and replied, “Can we assume that this has something to do with your choice of a topic for the day?”

Kate, the sales consultant sneered, “Yes, do tell. We’re all atwitter.”

Rob, who we call Bubba because he hails from Georgia, said, “Y’all are a cranky bunch today. Give the man a chance to ‘splain himself afore you go flingin’ him into the briar patch.”

“Thanks Bubba,” I said. “You know how we all get those heavy duty pitches from guys trying to sell us on line sales and SEO expertise and products and you name it? Well I look at some of it but this last video really threw me. Usually these guys are all about on-line and they’re as personable as a loan shark looking for a past due account.”

Chris, the Digital Director said, “Whoa. Not every on-line business is that way. The truth is you have to offer some value or you will soon be out of business. You know that. You helped me when I was doing my entrepreneur thing.”

“My point is,” I said, “that because about midway through a video presentation that had some good stuff in it I was astonished when three of the experts being interviewed talked about how they experimented with personal touch in their on line businesses. What they tried was:

Hand written thank you notes to everyone that signed up for a free trial for an App. That more than doubled the conversion from trial to paid membership.
Personalized 30 second videos maintained that increase but cut the time needed per touch from five minutes to a minute or two.
A one-to-one text e-mail that is not generated by an auto responder started a dialogue that allowed a merchant to discover things about how his product/service is received and used. It proved to be a huge value for the next version.
You can use You Tube to put up an unlisted video. Then you send a link to the customer. They never forget.
You can overcome cart abandonment using the telephone. If you use a two-step sales approach (Contact info entered separately from Credit card) you can easily see who leaves without buying. Once a day or so, simply call those folks and have a conversation with them. You don’t sell, you just listen to the problem they have and let them know how your product can help them. This approach generates 12% to 30% additional sales.

Rick, our direct Marketing guy who really understands process said, “Let me sum up:

The Takeaway:

Customers do not want to be treated like numbers. They want to connect with a human being that understands their problem, relates to it and is really interested in them as a person. That pays off in increased sales.”

Jerry has been researching and implementing small business marketing that builds businesses, careers and lives of joy for 20 years as President of Z-axis Marketing, Inc. Learn more at www.JerryFletcher.com

Schedule a personal appearance. Jerry speaks internationally on Networking, Marketing and Contact Relationship Magic. www.NetworkingNinja.com

Fish Bowl Marketing

Posted on 2015/01/31 by Jerry Fletcher

“So the challenge is to think of a least three ways a small business can use a fish bowl in their marketing,” said Rick, our direct marketing principal.

Kate, ever the sales professional, said, “And the prize is?”

“Lunch on me,” Rick said without hesitation.

Rob, our southern fried branding expert said, “Can I get a piece of that virtuosity?

“All are welcome,” said Rick. “What have you got?”

I jumped in, “How about you put a fish bowl on the counter next to your cash register and collect client cards and then send ‘em e-mails for specials?”

Gail, our copywriter said, “That’s a no-brainer but you also need a guest register for those people that don’t have business cards if you really want it to work.”

“Flip it,” said Chris the Digital Director. “Instead of asking people to put a card in, have them take one out … a coupon good on their return works really well.”

Kate suggested, “Work out a deal with a non-competitive store on the other side of town and each of you offer coupons for the other’s store. It’s a cross promotion.”

“Okay,” Rick said, “so far we have:

Business card collector
Coupon dispenser
Cross promotion coupon dispenser

Seems to me those are all kind of the same.”

“But Branding has not yet spoken,” drawled Rob “How about a way to use a fish bowl for a B2B business? Heah’s how that works. What you do is you get a nice glass fish bowl—gotta be glass to work right. And y’all get yourself some of those bags of tiny candy bars from a big box store. Then you walk into the front desk of a target account and you say you would really like to meet with the owner or manager but you only have time today to drop off this bowl which you’ll keep filled with candy by stopping in once a week if that’s okay. Then you pour some candy bars into the bowl from a little height so there’s this pleasant clinking noise.

You leave. And in a week you come back and fill it the same way. Nice clinking noise. You get to know the receptionist a little better and you learn a little more about the company. A question or two is never a problem as you fill the bowl.

After doing that for four to six weeks you should have a solid rapport and be able to ask for an appointment to see the owner and the folks in the company that will use your product or service. You have become known as someone who can be trusted because you clinked candy bars into that fish bowl once every week as you promised.

I know it seems like a lot of time, but I guarantee that dog will hunt. It never fails.”

“Bubba, you are one tough act to follow,” I said. “I know that Rick did a mailing once that used a fishbowl to sell medical practices on having aquariums in their waiting rooms. As I recall, a box arrived with a fish bowl and the next day a delivery person brought a live gold fish. Each time there was a note that talked about tranquility in the office and a request to present some research on how patients responded to aquariums on waiting rooms. A telephone call requesting a meeting with the office manager and the managing doctor followed.

Have you ever noticed how many aquariums there are in doctors and dentists offices?”

The Takeaway:

A simple fish bowl can receive, give, send and intrigue. It’s all in how you look at it. How do you find a way to see a greater potential?

This blog recaps the luncheon conversations of a group of business development professionals. They discuss what’s new, what’s old, what’s good, bad and ugly plus creative thinking to find what works. Jerry Fletcher is the ringleader and secretary. look into his products at www.Z-axisMarketing.com

Schedule a personal appearance. Jerry speaks internationally on Networking, Marketing and Contact Relationship Magic. www.NetworkingNinja.com

CRM and a Grain of Sand

Posted on 2014/12/20 by Jerry Fletcher

“Little things do mean a lot, ” I said as I took a seat at the Friday lunch gathering and passed out copies of my year end thought starter:

“Take a single grain of sand. It’s the most common element on earth. You can find it on every continent. And not just along the shores. It is at the heart of each computer and just about every permanent structure that serves mankind.

A single grain is virtually invisible…unless it happens to be the mote in your eye.

In that case, that single well-placed speck is the most important thing in your life. That tiny messenger, by being in the right place, can demand all your attention. Nothing else can get your undivided focus until you have removed it.

One small particle can capture if not captivate you.

A handful can demonstrate human nature. Think back to the last time you scooped a handful of sand up and poured it from hand to hand. Wander down memory lane to the beach and cupping your hand to hold as many grains as possible. Remember what happened when you squeezed it. Do you recall how it first squirted and then dribbled out between your fingers and how much less there was when you again cupped your hand?

Customers and prospects, family and friends, staff and employees are all like that handful of sand. The harder you squeeze the less you have. The more you put pressure on them the more they stream away from you.

An open caring relationship keeps more of them with you.

Can there ever be enough? Each of you must make that decision. But the more there are, the greater the risk of losing some through inattention and the vagaries of the winds of time.

Think about that picnic on the beach when the breeze picked up. How about the first time you saw a sand dune. Stop now and consider the number of grains that there were in that dune you climbed. Imagine stacking them up to get someone’s attention. What do you see in your mind’s eye? Do you see the dune or the grains? Your business, your career and your life are like that. Each action, every statement as well as any and all your behaviors add to the stack, grain on grain, until people see the combined aspect.

That shifting, wind-sculpted mass is your persona. It’s the face you present to the world, at once ever changing and yet the same. It is your achievements taken together, which are perceived.

You, your career and your company are the sum total of your deeds and those of the folks you draw around you.

You can choose to be a mild irritation blown helter skelter by each passing breeze or
you can add a little water, some lime and cement and have mortar.

Mortar. With it you can lay brick on brick and build strong and straight and tall. Suddenly the world sees you differently. You’re no longer a drifter. You’ve settled. You’re going to make something of this choice you’ve made.

But be wary. You must mix well to make sure the edifice stands. Too little sand or too much and the hold on the bricks crumbles.

Better perhaps to add some chunks of rock to the mix and fill a form with the amazing material the Romans discovered and named.

We call it concrete. It is a reasonable symbol of how a business or a career or a life can be built that will last. One of the Roman’s aqueducts still carries water to Rome centuries after it was built. It was conceived by engineers and constructed by men proud of their craft. It was a joint effort. No single individual could claim all the credit.

Yes, some took more risks than others but all acknowledged it was a group effort.

They, like we, were and are interdependent. Today that interdependence is global. The World Wide Web is allowing more of us to be swept along together than ever before.

The Takeaway:
The grains are accreting.

Some are trying to squeeze profits from them. Others see only the encroaching dunes. This Age of Access is still in flux. Nothing, as yet, is cast in concrete.

Only the sands of time will tell.”

Each week Jerry and his rowdy but experienced crew of business development consultants gather for lunch and a discussion of what works, what doesn’t as well as the good, bad and ugly marketing and sales they have observed during the week. Yes, their conversation will be back next week. Sign up to get your copy of every blog here.

Jerry Fletcher is a Networking Ninja, Marketing Rainmaker and a CRM Magician. Learn how he answers the question “What do you do?” View the video on his home page at www.JerryFletcher.com

View videos of him speaking at www.NetworkingNinja.com

How To Shape A Marketing Mindset

Posted on 2014/11/01 by Jerry Fletcher

Karen and I were chatting over coffee the other day and I realized that not every small business operator is in a sales or marketing mode at all times.

Chris, young but wise in all things digital asked, “What do you mean?”

“She was telling me about speaking at an industry event and how it had gone.”

Kate interjected, “And she got no sales and no leads, am I right?”

“Yes, Madam Sales, you have put your finger on the problem. What would you recommend?”

Kate took a sip of ice tea and said, “It’s a matter of mindset. You need to decide what the single most important outcome needs to be for you on any day in any situation.”

Rick said, “That’s one thing we do when we build a direct marketing campaign. We try to anticipate what a prospect might do and provide ways to overcome objections, pull them back to considering our solution and give them some reason to buy in. Is that what you mean?”

“Sounds like you have to do it for life,” said Chris.

“Yes and no,” I said. “My friend Karen was unhappy. The first thing I asked her was what she expected to get out of it. She hadn’t thought about it! Then I got her to think through what she would have done differently if she had thought it through. Here’s what she came up with:

Figure out just what you’d like to get from the overall situation and this piece of it.
Act on it. Do what will get you to your goal without damaging the relationship.
Do it again situation by situation.

I call it being true to your mission. When you know why you are in business all you have to do is look at a task or decision and if it keeps you on mission it is the right thing to do. It is the marketing mindset that will make you successful.

“Sounds like branding to me,” said Rob. “Y’all can’t know every situation your brand is going to get into but you do know what you want it to stand for with the folks that are rubbin’ up against it. That doesn’t change so long as you’re true to what they believe you to be. But if you go kiting off in all directions or you don’t pay attention to being just one thing you’re gonna’ get ditched and that ain’t pretty!”

“You’re right Bubba,” said Kate. The difficulty is going from the way most people operate almost on remote control to a focus on what is happening in the moment and putting all their cognitive capabilities into play to get to the goal set. “

“That isn’t easy”, I said.

“And it can’t be done overnight,” Gail, our resident writer joined in. That old saw about it taking at least 30 days to change a habit is true and when you’re dealing with a behavior like this the recidivism rate is over the top.”

“Didn’t I just say it isn’t easy.” I asked.

“Not as eloquently,” said Bubba.

Kate said, “If you want to act intentionally ask yourself one question as you begin any task: Why am I doing this? If you don’t have an answer, you are coasting. Stop.

Re-read what Karen came up with. Take a little time to think through what your mission in life is. You have a mission, don’t you?”

Our Mission: Deliver the marketing knowledge that makes it possible for the “Little Guys” to go it alone… successfully. Learn more at: www.JerryFletcher.com

Jerry has spoken professionally on three continents. His hard-earned expertise is in three business development specialties: Personal Networking, Marketing and Contact Relationship “Magic”. Jerry’s speaking site is: www.NetworkingNinja.com

How To Conquer Marketing Overwhelm

Posted on 2014/09/20 by Jerry Fletcher

Rick said, “A new client told me he was hiring me because I helped him conquer his fear of being overwhelmed by the marketing possibilities.”

“After you said thanks, what did you ask him?” asked Kate.

“He went on to say that it was a relief to know he didn’t have to learn it all and do it himself.”

Chris said, “Yeah, but what does that mean?”

“Let me guess,” I said. “The client is on every e-mail marketing list you can imagine. He or she watches a webinar a week which is always about the next sure thing in marketing on-line. But because each one of them says something different and the client hasn’t invested in any of them the level of overwhelm is like a tsunami.”

“Right,” said Rick. “I took a lesson from Kate. I asked him what I’d said or done that made him feel that way. Here’s what he said:

‘I’ve been trying to figure out how to take my business up a notch and I concluded that the marketing was the key. So I went on-line and searched marketing. I looked at the Business Journal list on-line and every company shown as a client was way bigger than me so I decided to look for on-line marketing help. Good luck with that! SEM, SEO and Certificate programs for pages. So I typed in how to market on line and I looked at some stuff. Before you know it I was getting e-mails from four or five folks about the same programs. So I’d watch a webinar and everything they told me was about how wonderful their new product was and they would be happy to take my credit card order for it…’

“But why did he hire you? I sincerely doubt it was because of your brand,” said Rob, our Branding Guru. What I’m seeing is that there is a glut of information out there. A simple search can make y’all believe you’re livin’ in an e-mail tornado alley. Everybody and his great aunt Hattie is tryin’ to get you to buy their shiny object and showing you checks with big numbers on ‘em.”

Gail said, “I know exactly what that feels like. Happened to me this summer. This group helped. All of you got me to stop buying into the silver bullet theory of internet marketing. You made me stop and look at the numbers and what was working for the various clients you serve. Here’s the way I wrote it down one Friday afternoon:

Information by the ton
Hundreds of products
No insight into what works and what doesn’t
———————————————————-
A single coach
An approach matched to my needs
Test, Measure, Analyze and Reset”

I said, “So the net result is that the client believed that the insights you offered would overcome the glut of information and that you would work to make the marketing plan a living thing based on results.”

Rick said, “That’s one way to put it, but I think it is bigger than that. The client trusts me. And I’m not going to breach that trust.”

The marketing lunch bunch will be back next week. If you’re finding yourself drinking from that information fire hose, stop it! Watch this space for advice on how to find that singular coach that can help you market your business.

www.JerryFletcher.com is Jerry’s consulting web site He is changing the marketing of companies that meet around kitchen and boardroom tables. He prefers working with “Little Guys” with 1 to 500 employees.

www.NetworkingNinja.com is his speaking site. He speaks professionally on three continents on how to craft Trust-based marketing that builds businesses, careers and lives of joy.

Customer Service is not a department.

Posted on 2014/06/21 by Jerry Fletcher

A special video treat

“It’s the way I do business,’ I said. “It is just one of the rules that I’ve always lived by. Clients come first. So this week my blog is a little late. And so it goes.”

“I don’t think any of us see it differently,” said Kate. “I’ve been a sales consultant longer than I care to admit but I have to agree. One of the greatest problems with some of the younger sales people I’ve been training lately is that they have a different idea of timeliness and maintaining a schedule. I know I’m not alone in this observation. It is a key ingredient in some of the blogs I read regularly but more importantly it is feedback from the HR people I trust. Customer service is everybody’s job”

“What’s the problem?” Chris asked. “You know I’m a part of that cohort.”

Kate replied, “In simplest terms some have a self-centered attitude that gets in the way of being effective with customers. Not everybody in the recent college graduates has it but the numbers are sufficient for it to be cited as a common problem. The conjecture is that in college the individual was on their own schedule but showing up at a specific time doing the work and leaving at the close of the business day is a foreign idea. If something that basic is difficult for them to grasp you can imagine how difficult it is for them to put customers ahead of themselves.”

“You don’t have to be a college grad to have that kind of disregard for customers,” said Gail. “Have you tried to get a clerks attention in a department store lately? I timed a conversation between two young ladies who were supposedly clerks at the customer service department at a local store yesterday. It took them eleven and half minutes to even acknowledge me. And then the one that handled my return didn’t even apologize for keeping me waiting. She acted like I was interrupting her!”

“And theah goes the brand down a rat hole,” said Rob. ‘Every time a clerk keeps you waiting the brand takes a hit. Every time that person in the government office says you should take a number when there is no one else in the office you get a lower opinion. When the delivery truck for the local florist cuts you off in traffic their brand wilts a little. When anyone in the company that goes face to face with customers is not fully committed to making the customer experience positive your brand suffers.

Customer service is not a department, it’s a mindset.

Y’all can run a one man band or a big enterprise. The problem is the same. Relationships are built with customers one interaction at a time. One, plus another and another until you have a string of them. Y’all have to work at making that string one of pearls.”

“But how do you do it?” I asked. Woody Allen said that showing up is half the job. I can see explaining that aspect of working to youngsters with good attitudes. Whoops! I guess I got ahead of myself there because I assumed people would hire for good attitudes and then train for other skills.”

Kate injected, “That is what my contacts are resorting to. More and more they are having potential new hires do assessments– a kind of psychological test that gives you an idea of whether they will fit into your corporate culture and in some cases how well they match up to profiles of successful people in the areas you’re hiring them for. It’s working.”

Chris volunteered, “We’ve been working on hiring some new telephone sales people in the last few weeks. We reviewed the records for all of the current ones and found that one gal stands out in terms of number of closes and speed to close.”

“Let me guess,” said Kate, “She knows how to get to know somebody before she tries to sell them anything. She asks questions up front so the person she’s talking to knows their need is being put first. She presents the product or service in the caller’s terms and will tell you she lets them buy when they are ready rather than trying to force a sale.”

“Are you psychic?” Chris asked.

“No,” I said, “She’s just an expert, particularly at training sales people. The reason she is so well respected is that she knows how to hire good ones. She’s the one that taught me about hiring for attitude. Like Bubba said, It’s a mindset. Everybody has to have the same one. So you have to keep it simple. That’s what a mission statement is all about. But it only works if you hire people with the right attitude and train them in how to apply it. Customer service is why a company exists.

Jerry Fletcher and his friends will return next week. Jerry apologizes for being a little late this week.

Jerry is a Networking Ninja, Marketing Rainmaker and Contact Relationship Magician and if you find that intriguing, learn more at www.JerryFletcher.com

Jerry speaks professionally (so far on 3 continents) on Trust Based marketing Strategies that work on and off line. See videos of some of his signature stories at www.NetworkingNinja.com

Jerry Fletcher's Secrets of Small Business Marketing

How to build your business, your brand and a life of joy…on and off-line.

Tag Archives: Customer Service

Why Tech is Wonky

Go Where They Ain’t

Personal Touch Breakthrough

Fish Bowl Marketing

CRM and a Grain of Sand

How To Shape A Marketing Mindset

How To Conquer Marketing Overwhelm

Customer Service is not a department.