“I had a song composed for me,” I replied.
“I could sweah he said he had a song composed for himself,” Rob said. “Is that some sort of branding thing you’re trying?”
“In a way I guess it is. You all know I speak on three continents to entrepreneurs and business owners. Since I’ve been doing bigger audiences I figured that having a theme song would be good thing. It’s called Launch.”
Kate, who is always looking at how folks make sales, asked, “So how did you find someone to compose a song for you?”
“It wasn’t that hard. I came back from the annual convention of the national Speakers Association and the next weekend a friend asked me to a house concert where the composer was playing and explaining how he worked. At the end of the performance he said he was looking for projects. I was first to volunteer.”
Our digital director wanted to know, “So what does it sound like? Can I hear it online and how do I find it?
“I’ve put it up on my speaking web site, Chris, in the resource section,” I replied. “Here’s a link to the page.
I tried to use it last week at a speaking engagement with a small group but couldn’t get the speaker to work with my laptop. I had the music synced to a slide in the presentation.”
Chris asked me, “Technical problem?”
Yes, I said, two:
- Never try to set up in the dark when the headphone and microphone jack points are right next to each other.
- Try turning on the on/off switch.
Bubba was laughing so hard he blurted out, “You’re about as good at technology as my cousin Joe Bob who never could figure out how to walk and chew bubblegum at the same time.”
Kate came to my defense. She said, “As long as he has sufficient time to practice with the technology and it works the way it is supposed to he’s okay. He’s even bailed me out a couple times when I couldn’t get a projector to connect up.”
“If you give him a little time, he gets it right said Rick.” I just tuned into his web site on my phone and the music sounds good in my earphones. The high sounds at the end match up to the way my heart used to lift when the Space Shuttle would get safely to escape velocity. You put the volume up on that music in a room and you will most definitely get some elevated heartbeats.”
“That’s why I did it. Music is a way to set the emotional stage. We are so used to it we don’t think about it. But it is there in every TV show and movie and on line game. I want people to be ready to take their business up a notch when I take the platform.”
Music is a way to reach out and touch people. It can set the stage and take them from boredom to exhilaration in a heartbeat. It has the power to energize the passions and plans we hold dear.
Jerry Fletcher’s blog recaps conversations with clients, prospects and the unruly mob of business development professionals he consorts with. They discuss marketing that works from solopreneur to enterprise level. Jerry Fletcher is the ringleader and “Watson” of the dialogue. Sign up for the blog and other publications at: www.JerryFletcher.com/Profit.html
Jerry has been researching and implementing small business marketing that builds businesses, careers and lives of joy for 25 years as President of Z-axis Marketing, Inc. Learn more at www.JerryFletcher.com
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