Brand is the Path to Joy

These days when people ask me what I do, I respond: I’m a Brand Poobah. You know how everyone tells you that you need to have a brand but nobody tells you how to do it? What I do is work with independent professionals to craft a unique trust-based brand they can use...

Verbal Branding is Way Over a Programmers Pay Grade

I watched a video the other day. It was Russell Brunson’s 10x speech where he made over $3 million for his appearance. That is the single highest payment I’ve ever heard for a speech. No, they didn’t pay him that. He spoke for free on the condition that he could sell...

Brand Overwhelm

I can’t sleep. Something is niggling at the back of my mind. And though I’m not a morning person I open my e-mail program at 6:30 AM. It is still dark outside. The coffee is still too hot to drink so I let it cool, blocking the lower right corner of the screen....

Brand Battles

On November 7, TV will return to more mundane commercials. No longer will we be regaled with vicious character attacks based on information we are not privy to. The hyperbolic assaults that end, “I’m so and so and I approved this message” will end. Misinformation and...