Brand and the Placebo Effect.

. Go ask Alice The lyrics to “White Rabbit” written by Grace Slick of Jefferson Airplane begin with: One pill makes you larger And one pill makes you smallAnd the ones that mother gives you Don’t do anything at all… When it comes to Brand that is correct as far...

The Little Guy Brand Advantage

Relationships are the heart of the advantage. Twice this week I’ve seen research reports that verify what brand experts have been saying for years: “Small brands have a distinct advantage in gaining the trust and loyalty of consumers.” Those of us the that work with...

What’s Next for Brand?

A creative montage of a side profile silhouette of a man wearing glasses and colorful artistic accents inside of his mind and body. It started out being a person to person in person thing. Names and Symbols came to represent it. Behaviors, ways of doing business, were...

When they don’t know what they don’t know

Arrogance + ignorance is dangerous! This morning a client and I were doing videos for his upcoming weekly Newsletters for the C-suite. We were providing advice to overcome problems that center on the combination of arrogance and ignorance that occurs in new senior...

Use Your Brand or Lose It

A man tries to fix a broken hour glass in the forest. I can still hear his voice in the gym echoing slightly off the plaster walls,”Use it or lose it.” That memory floated up from the nether reaches as I listened to a client again delaying business cards, letterhead,...