Personal Brand Out Of The Dark.

I went dark back in mid-November. Shift happens. I put my house on the market and it sold. The condo I wanted to buy had not received FHA approval. The mortgage company bureaucrats demanded data at the last minute. Mom was in the emergency room so I flew back to the...

Step Away From That Social Media Suckhole

Jim said, “One of my clients was talking about his experience on FaceBook. It seems he has looking for a high-tech app for his company, saw an ad on FaceBook, clicked on it and within 15 minutes someone from the company was calling him.” He told me that he suggested...

Brand Survival of the Social Media Conspiracy

Feel like you are “behind the curve” on social media? Every professional I know is concerned that they may not be able to maintain their position, that their brand might slip. Each day there is more in printed media and on-line assuring us that we are quickly getting...

New World Networking

It’s coming. It started with Bit Coin. Now there’s AirBnB, and Etsy and Task Rabbit. Slowly but surely Block Chain Technology is edging out the Internet as we know it. Here’s a great explanation of the technology:...

Your Brand is Your Secret Funnel Story

You can’t sell anything if they don’t buy your story. You can talk at people until you are blue in the face and it won’t do any good. You can “logic them” and “feature them” and even “benefit them” but your results will still be negative. If your Web site or landing...