Trust is the Strongest Link for Consultants

“At least once a year I look at how I’m marketing my own practice,” I said “This year I looked at all the ways to link suspects, contacts, prospects and such to my digital assets.” Gail, our resident writer who is always looking for the facts, sounding like a TV cop...

Form With A Personal Touch

“It all comes down to your form, “I said. “Are we talking golf or Tennis? “ Chris asked as he sat down. “Neither” said Rick, our direct marketing expert. “We’re talking forms for web sites and landing pages and other uses on line. One of Fletch’s clients was unhappy...

3 Secrets to Linked In Success

As I sat down, Kate, the sales doyen was saying, “It is amazing what you can do with Linked In! I use it to research companies and prospects and build my perceived expertise and all sorts of things.” Rick asked, “Care to share?” “Allow me my direct marketing friend,”...

When Not To Apologize

“I was trying to make sure that all the folks that wanted to keep getting my blog and newsletter and other publications about small business marketing would keep on getting them” I said. “Nothing wrong with that,” said Chris, the Digital Director. “Yes and no...

How Do You Build An E-mail Marketing List?

“That’s the question for all of us that want to sell products on line,” I told my brain trust. The two most familiar with digital marketing spoke first. Rick, our direct marketing guru said, “Buy one.” At the same time Chris the digital Marketing Director said, “Build...