Raise Memorability of Your Personal Brand

The word lever was absorbed into English from the Old French levier. In essence it refers to making something light by raising it in a specific manner. You can raise the memorability of your personal brand at three times in your life: When you launch When you are...

Mission, Position and the Customer Journey

30-Second Marketing for Consultants Part 2 Chris said, “So 30-Second Marketing has four parts: Hook ’em, Hold ‘em, Pitch ‘em and Close ‘em. Y’all can take that to the bank, youngster,” drawled Rob. “And when a Georgia Boy lays that on you it is certain true, no...