Brand is Built on Moving Parts

I finished the on-line training for 30-Second Marketing TM and posted it on Ingomu. It is just one element of the four in Secrets of a Networking Ninja. Brand is trickier The second element I’m adding is called No Budget Branding TM but I’m combining parts of other...

Personal Brand Behind the Mask

Do Beats Say 93/% of personal communication takes place without speech.  Your gestures, tone of voice body language and tone are more powerful than your words. Say What? Some people think that means that if you can’t see them, they can make you believe anything. They...

Brand, Trust & Blockchain

Unknown is unbranded. Brand is, in my view, an expression of Trust. If I haven’t heard of you or your product or service, you are a commodity. Nothing separates you from the pack. But, introducing yourself to me appropriately can give you instant panache. That won’t...

Personal Brand: To Be Remembered

We are tribal. Family. Extended family. Clan. Others who have married in. Each of us, at our core, wants one thing: To Be Remembered. Whether we get there via fame or infamy, we care not. For some is it is good enough just to be recognized by the clan. Others need the...

Trust, Brand and How to Get There

Brand is based on perceptions. The greatest of these is trust. If there is no trust, there is no positive brand. (Video Link) BUT there can be negative brand. Seldom if ever does a brand exist that is trusted by 100% of the populace. Even within the target audience...