The Skin in the Game is Your Brand

All the e-mail said was, “Being successful developing and commercializing technologies and start-ups is a given or I wouldn’t have contacted you. I appreciate your offer but I don’t do business with people or groups that don’t have skin in the game.”...

Butterflies Have No Choice

Ben, a friend as well as a client said it over lunch, “Butterflies don’t have a choice.” We’d been talking about visualizing and positioning a non-profit he’s working with. The intent of the organization is to provide the necessary elements for a metamorphosis of the...

3 Secrets to Linked In Success

As I sat down, Kate, the sales doyen was saying, “It is amazing what you can do with Linked In! I use it to research companies and prospects and build my perceived expertise and all sorts of things.” Rick asked, “Care to share?” “Allow me my direct marketing friend,”...

Marketing Is Not Education

“I need a little help with a client that thinks education is marketing,” I said. “He keeps wanting to do videos of ridiculous length to talk at people instead of working from their opinions and interest to sell his non-profit. There is a cardinal rule of Marketing:...

What Is Your Value Proposition?

“Whether you market to consumers or businesses you gotta have one,” said Gail, our copy guru, over lunch. “How’s that different from a position or a tagline?” said Chris. “Usually it’s longer than either but may include elements of both. It is a promise. It tells the...