How Your Brand Can Win Customers Over

. It isn’t automatic. There are some basic reasons your product or service will even be considered. Here are the results from a survey conducted by InfoGroup. What customers want from a brand: Excellent product or service—58.2%Meaningful Content—15.4%Relevant...

Bad Actor Branding

. It doesn’t happen often, but when it does it is deadly. The internet and social media have given a great deal of power to the public. Like most changes it presents good sides and bad sides. If folks like what you’re purveying and say so it is that wonderful positive...

Personal Brand Memorability

. Anna Liotta gave us a glimpse of her expertise in “Generational Codes.” It was obvious from the amount of information she conveyed in a limited time that the years she had devoted to studying and interpreting this phenomenon had not been in vain. A wake-up call The...

Formula for Creative Brand Marketing

. Some advertising wag once said: “It ain’t creative unless it sells” But most of us are standing here on the other side of that evaluation trying to come up with something creative that will sell our brand, product, concept or service. We need a way to figure out...

Brand is a Rainmaker

In times gone by, there were folks that hoped or believed they could get nature to relent and to turn cloudless skies into rain that would wash away a drought if only in one little part of the country. Some seemed successful. Others, not so much. Desire doesn’t...

Brand Name As Catch Phrase

. Catch Phrases Round 5 Over the last month I’ve talked about Catch phrases as Slogans, Taglines and Hooks. Each of them strive to make your company, product or service more memorable, differentiate it from the competition and give prospects a reason to buy. What if...

Building Your Brand Catch Phrase

. Catch Phrases Round 4 To establish your brand, to build your business, you gotta be memorable. If people can’t remember your name or the business name they won’t buy. The best way to generate awareness varies by type of business, the number of employees and...

Brand Slogans, Taglines and Hooks

. Catch Phrases, Round 3 Professional Brands are living breathing things. Logos are the visual representations, slogans, taglines and especially hooks are the verbal. Both formats grab consumers’ attention along with the name of the product or individual...

Brand and Product Catch Phrases

. Catch phrases. Round 2 This round-up is dedicated to product catch phrases: Goodies like: A diamond is foreverIt takes a licking and keeps on ticking Melts in your mouth, not in your handWe try harderJust do it Do you remember when these were first used? That’s a...

Brand Catch Phrases

. A catch phrase, according to Wikipedia “is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and the arts. They typically spread through word of mouth and a variety of mass media… Some become the de...