Building Your Brand Catch Phrase

. Catch Phrases Round 4 To establish your brand, to build your business, you gotta be memorable. If people can’t remember your name or the business name they won’t buy. The best way to generate awareness varies by type of business, the number of employees and...

Brand Slogans, Taglines and Hooks

. Catch Phrases, Round 3 Professional Brands are living breathing things. Logos are the visual representations, slogans, taglines and especially hooks are the verbal. Both formats grab consumers’ attention along with the name of the product or individual...

Use Your Brand or Lose It

A man tries to fix a broken hour glass in the forest. I can still hear his voice in the gym echoing slightly off the plaster walls,”Use it or lose it.” That memory floated up from the nether reaches as I listened to a client again delaying business cards, letterhead,...

What the Heck is a Brand Poobah?

Glad you asked. You know how people tell you that you need to have brand for your new company or product or service but don’t tell you how to build one? What I do is show independent professionals, Entrepreneurs and small business owners how to instantly craft a...

Brand is Built on Moving Parts

I finished the on-line training for 30-Second Marketing TM and posted it on Ingomu. It is just one element of the four in Secrets of a Networking Ninja. Brand is trickier The second element I’m adding is called No Budget Branding TM but I’m combining parts of other...