What Are the Key Words of Your Brand?

. That sounds simple enough but as my client Brent said over lunch, “Finding key words takes a lot of time and you’re still not certain they match up with your brand. Search engines are dumb. Type in a descriptor of what you are looking for.  For example, I’ll...

Step Away From That Social Media Suckhole

Jim said, “One of my clients was talking about his experience on FaceBook. It seems he has looking for a high-tech app for his company, saw an ad on FaceBook, clicked on it and within 15 minutes someone from the company was calling him.” He told me that he suggested...

Deja-vu Testing for On-line Success

“It’s not a new idea” Kate said, “So don’t try to take credit.” Rick groaned, took another sip of wine and nodded. Then he rose to the bait saying, “I know I didn’t invent the idea but at least give me credit for figuring out how to apply it to the funnel hacking...

Form With A Personal Touch

“It all comes down to your form, “I said. “Are we talking golf or Tennis? “ Chris asked as he sat down. “Neither” said Rick, our direct marketing expert. “We’re talking forms for web sites and landing pages and other uses on line. One of Fletch’s clients was unhappy...

Why Tech is Wonky

Gail slammed her purse down and said, “I tell you all I am sick and tired of just getting to understand a piece of software and they up and change it! “Now what?” said Chris, our digital director. “My assistant simply clicked yes to an upgrade on the blog software and...